Business Cases

Module Leader:
Benedek Frank
2015-2016 Summer
Immersion 1
Social Sciences

The Milestone Institutes business module aims to introduce students to some of the issues of management and business studies and provide the foundations for further study in the UK or US. As such, the module uses the Harvard Business School’s case method. The case method presents possible challenges confronting leading companies, non-profits, and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker. There are no simple solutions in any of the cases; yet through the dynamic process of exchanging perspectives, countering and defending points, and building on each other’s ideas, students become adept at analysing issues, exercising judgment, and making difficult decisions—the hallmarks of managerial leadership. The module will also introduce students to Business Model Innovation, the backbone to any and all business strategies, providing solid foundation and understanding of how to build up a business model that is sustainable in the long run. Students will be equipped with the knowledge to run their own business or act as strategic advisors to companies in the future. The module helps students develop skills in research, textual comprehension, presentation, reasoning and team-working. The topics can provide the basis for individual research projects and in turn provide strong content for the personal statement. In addition, students will develop their problem-solving skills and gain experience in case interviews.

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